Take, for example, its proprietary platform, Chorus. The company continues to expand on that creative drive, building standout technology on which Vox Media operates. Vox Media was founded on the belief that passionate, inquisitive people deserve stories that go deeper, connecting audiences to subjects they value most. Evolution of Concert Platform Introduces Advertisers to Turnkey Ad Solutions Leveraging Brightcove’s industry-standard HTML5 playerand trusted viewing analytics, Vox Media is able to monitor video ad performance and overall success, thereby prompting return business from numerous advertising partners. To ensure these turnkey ads play to audiences with speed and reliability across a number of environments, the company appointed Brightcove as its video platform of choice. Vox Media’s audience-first mindset is embraced by both editorial staff and producers working to build custom advertising solutions for marketers. Those two pieces together make sure it's extremely safe,” states Heather Savatta, Director of Ad Solutions. We also build all of our own ads in-house, which is something that's really rare, and advertisers have really been excited about that.
“We only work with premium and brand-safe environments. By combining stand-out technology with captivating video and digital journalism, the company produces thought-provoking pieces that advertising partners can trust. Through its eight distinct media brands- The Verge, Vox, SBNation, Eater, Polygon, Racked, Curbed, and Recode- Vox Media distributes dynamic video storytelling that’s integrated across all digital platforms and adapted specifically to each target audience. Brightcove Technology Propels Concert Platform Success